I was the original packaging designer for the M&S Apothecary range at its launch, creating all the initial designs that defined the brand’s aesthetic. Once the designs were finalised, the artwork files were handed over to another team member for production and execution.
As Lead Packaging Designer at Revolution, I oversee all packaging design and artwork production. All the visuals you see here showcase products I have personally designed, reflecting my hands-on involvement and creative leadership across the board.
I had the opportunity to work on many Primark products. This showcase includes a mix of original designs I created as well as products for which I produced the artwork.
For River Island, I worked on print and illustration projects within their home fragrance ranges, contributing creative visuals that enhanced the product appeal.
I’ve had the privilege of working on beauty license projects with Warner Brothers, Disney, Paramount, and Netflix—bringing iconic stories and characters to life through creative product design and innovation.
